SEO – PPC – SMO – What Do These Actually Mean?

These are the three terms that you end up hearing quite often these days whenever talking about online optimization services. There is a huge debate about what works best but in order to actually have your own opinion, you would need to understand them all first. We will briefly go through all the acronyms so that you can have a general idea of what they are and see whether or not you could use such services.

SEO – Search Engine Optimization

This is definitely something that you already heard about so we do not need to focus too much on it. SEO basically refers to all the actions that are made to optimize a website so that it appears higher in search engine rankings according to some keywords of interest. You have to be sure that you choose the correct words and that the work done is properly executed.

PPC – Pay Per Click

This is something that falls in the realm of marketing and it is basically the activity of buying ads that would generate direct traffic to a website. The problem is that a lot of people think that they can simply buy clicks and make sales. That is definitely not the case. While you can do a lot of SMO and SEO alone, with PPC it is vital that you hire a professional in the event that you do not have the necessary knowledge to create a good campaign.

SMO – Social Media Optimization

Social networking sites are really big at the moment and they are used by business owners in order to directly reach potential customers. The optimization of a website from a social media point of view became a necessity. Those sites that are properly optimized will get new clients. The great thing about using SMO techniques is that costs are low and benefits can be really high in the event that the campaign is properly done.

What Should I Choose?

Believe it or not, every single service is suitable for most sites out there and can be implemented. That is why reputable agencies like MintCandy.co.uk currently offer all three services. It actually became a necessity for the old search engine optimization companies to implement both PPC and SMO. SMO is necessary since the entire online world is beginning to be dominated by social sites and PPC is helpful as it can bring in very quick results.

We understand the fact that the choice can be difficult. What is always recommended is to optimize your pages for social media promotion so that you are sure that visitors can actually help you with their shares or tweets. Also, when referring to search engine optimization, you can start small and then gradually increase your budget as your profit grows.

When referring to PPC, unfortunately, you do need a higher budget. This is because optimizing the campaigns is difficult and it needs a lot of knowledge. You will definitely end up making the very best short term profit but that is only possible when your initial investment budget is large.