Webpage Rank

If you're a website owner and you're trying to get organic search engine traffic then you've probably heard the term "Google Page rank". But what is Page rank and how does a websites page rank effect search engine rankings? In this article I'll address those questions and try to give you some insight into this often confusing topic.

What is Google page rank?

Google developed the "page rank" system several years ago for the purpose of gauging how "important" a web page is. The higher the page rank, the more "important" Google thinks the webpage is. Google uses this gauge as a part of its ranking algorithm.

Where does page rank come from?

Page rank is all about webpages linking to other webpages. You see, every page that Google indexes has a page rank value associated with it. Every time one page links to another page, a portion of that page rank value "passes" to the page it links to. Higher ranking pages, pass more page rank to the pages they link to.

What happens is, when one page links to another page, it's kind of like the page that does the linking is voting for the other page. So to get page rank to your webpage, all you have to do is get other pages to link to it.

Page rank is really just a mathematical calculation that determines how "important" a webpage is based on how "important" the pages that link to it are.