Most creative people get frustrated when they come across a B2B project or work for any other industry that is not as exciting as sports, entertainment or fashion. However, every SEO outsourcing company wants to focus on the creation of relevant content that attracts positive attention, better search rankings and fame on social media.
But what if your business revolves around selling network cables or industrial adhesives or toilet seat covers? Does this mean that interesting content is a farfetched dream for your business?

Obviously, you are wrong. With ample opportunities to create interesting content, here is how your SEO outsourcing company can help you.

• The Problem Solving Approach
One of the most effective ways to create interesting content is to go back to the basics. You are most likely able to sell your product because it solves a problem or helps making something else better. Use this as a foundation to write about the challenges, solutions and other information that can benefit your customers. Do not only focus on problems and solutions revolving around your product, but also talk about other unique roadblocks your customers face with respect to global networking, pricing, supply chain management, logistics etc. With content like this, you can become a resource. The process may be slow, but this approach will give you plenty of opportunities with respect to innovation for your content.

• Getting Creative and Relevant
Ask any SEO outsourcing company and they will tell you how problematic it is to stay relevant when you are only focusing on your own product or service. While this type of content may just be interesting for those who devote all their time on this product or service, the rest of the world may just not care. Here is how you can break yourself from the rut.

• Write down 10 most influential pop culture trends that are prominent at that point of time.
• Find ways to come up with headlines that combine this with your particular product, service or cause.
• While you don’t really have to use these headlines, you will be able to use this method to break the notion that your offerings are boring.

This way, you will be able to bring in a sense of creative relevance that stills drives business value for your company. In simple words, you need to connect the dots between what the world is currently harping on versus what your business cares about.

• Become the Media
You not need to become the mass media, but you can create your own small niche, focused version of the media. Use your blogs or other platforms to publish interviews with industry experts, regulators of the government and business leaders whose opinions are respected by your potential customers. Remember that it is almost always easier to ask the CEO of a company for an appointment for an interview than for a sales pitch. As long as you are able to make sure that you follow up with a thank you note and send them links to the interview after it has been published, you are on the right track.

Make sure your sales force is in the loop at all times and has access to all the links. As the saying goes, “Social media sharing begins at home!”