Organic SEO Vs. Pay Per Click SEO

What should be considered; organic SEO or Pay Per Click, is a question often asked by many. It is always a complicated question to be addressed since both so well together as an organized campaign. However, at the same time, these can be entirely different. By ascertaining these two strategies you will be able to easily assess what is more suitable to your campaign and needs.

Organic SEO

Organic SEO involves getting a website ranked high in the search engine results using different methods, like:

    Article submissions

    Link building

    Social bookmarking

    On page optimization

    Press release submissions

    Blog content

    Keyword Research

    Sitemaps

For a website which has not had any organic SEO used for it before or is totally new to search engines, it could take some time to start working efficiently depending on competition in a certain marketplace. Organic SEO for search engines attain great amount of clicks from the search engine result contrasted with pay per click or PPC, so it is important to make certain that your website is at as high spot as possible. Search engine clicks are also free, so it is an added advantage of organic SEO.

What makes an organic SEO campaign successful is always the good and unique content, which is achieved by writing and publishing creative articles, press releases, etc. Also, it’s important to integrate a blog into the targeted website itself.

Pay Per Click (PPC) SEO

Pay per Click can be defined as a service provided by search engines like Bing and Google. It involves making payment to advertise a website for the selected keywords. These adverts start appearing in search results as sponsored ads, which can usually be seen on the right side and top of the results pages of search engines in colored boxes.

PPC is an effective way to immediately start getting traffic to your website and if you offer a shopping cart, then you start making sales too. The obstacle is that in case you decide to lower your budget, you see direct loss of traffic against certain keywords and key phrases.

Now that the two types of search engine optimization are well understood, you can start building an operative campaign in your mind of how you will improve the performance of your own websites.

The finest advice to someone, who has a new website which requires traffic and sales in a timely fashion, is to consult an SEO Services company that can manage the optimization and marketing of the website. The best process would be to create an economical pay per click campaign for getting instant traffic at the same time as working on the organic SEO; this way as soon as the organic campaign starts getting momentum, budget on PPC can be lowered with no loss of traffic. It is the easiest way of generating traffic while staying on budget, and making your website a great marketing tool and not just one of thousands of other websites available that are hardly found.