Powerful Keyword Research Tips

Hi Readers,

There's no way around it - keyword research is the

foundation of every good affiliate marketing business. It

doesn't matter if you're an organic search guru or a PPC

baron, you'd better be able to pinpoint the keywords that

matter and become competitive for them as fast as

possible. http://affiliatesmarketingsoftware.com

 I'll admit that when I got started, keyword research was

always at the bottom of my to-do list. I almost never

seemed to get to it on time. That's obviously changed over

the years, because to be a true super affiliate, you'd better

have some fantastic keyword lists.

So, for all the marketers out there who don't know where

to start with their keyword research or who do but dread

doing it, here are some tips that I've been using for some

time now to great effect.

Basic Research

To get started, you need to do some basic research. You

probably have a very rough idea of what people are

searching for - the simple keywords that every good

marketer pinpoints early on. But, that initial list is the

same as brainstorming for a novel. Sure, you have a rough

outline, but you still need to sit down and write the

thing.

I like to get started in the Google Keyword Tool - it's free,

easy to use and has a decent amount of data to draw from.

Like most free keyword tools it's not 100% accurate and is

based on PPC data, so if you're working on an organic campaign,

it's not going to be exactly what you're looking for, but it's

a good start.

To get started, visit

http://adwords.google.com/select/KeywordToolExternal

and enter a basic term or phrase into the search tool.

You can enter multiple terms, but for now, just one will do.

I'll use "lose weight" as an example. The top level of search

results will be terms that use the basic term, and will

include things like:

* How to lose weight * Lose weight fast * Lose belly

weight

These terms are all directly related to the term and give you

more options to build your list. Look for the Global Monthly

Search Volume to get an idea of how many searches this term

gets each month.

Unless you're developing a PPC campaign, ignore any

local search volume data that Google gives you. Also

ignore the competition data as this relates to advertising.

You just want to know how many people are searching.

Next, scroll down a bit and see what "additional

keywords to consider" Google has selected. These are

syntax related terms and might include phrases like:

* How to burn fat * Weight loss tips * Get thin fast *

Muscle building tips

Basically, terms that tend to show up with the phrase

you searched for originally will appear here. These are

not necessarily terms you will all use, but you can get a

lot of ideas this way. Your goal should be to create a

list of any terms you think someone would search for when

they are trying to solve the weight loss problem. Later,

we'll narrow down to specific keywords that help you.

Forums and In-depth Research

Another great way to find keywords is to go to industry

specific pages, like forums, and search for terms that

relate to questions or problems that people have in this

niche. Forums are good because they represent a hub of

data where users will search for solutions to particular

problems.

For example, if you were to visit a weight loss and

dieting forum, you might find specific body locations and

muscle groups that people are targeting, like:

* Pectoral fat burning * Get rid of fat on obliques *

Build bigger quads

These terms may not have popped up immediately because

they are a bit too specific. Another great way to create

lists of more specific industry terms is to analyze competitor

pages. Which keywords are your competitors using to boost

their own pages?

Tools like Traffic Travis (available from www.traffictravis.com)

allow you to input URLs and get keyword reports on how a

site is optimized. You can also search for sites or keywords in

the ad analyzer to see which terms are being used with Google

AdWords.

Best Kinds of Keywords

Okay, so now you have a good general idea of what

keywords you'll be using. What about the actual terms you

should be targeting. I have a small listing of terms I

like to use as often as possible. How you optimize will

depend on your strategy, but if you're doing PPC, you

pretty much have to have lists for these particular terms:

* Author Names - If you're promoting info products on

weight loss products, you can find keywords related to the

authors of those info products. Check your affiliate

program's rules to determine if you're allowed to do this,

but most vendors will be perfectly happy to let you. More

commissions for you means more profits for them.

* Product Names - Along the same lines, product names

are highly successful conversion tools. Most people, when

searching for a specific product name, are looking for

reviews, or final justification before a purchase. Volume

is lower, but you're getting leads that are much more

likely to convert.

* Buy Phrases - Find keywords with terms like "buy",

"order", "purchase", or "download". If you have that, plus

a product name or author name, you can almost guarantee

the prospect is ready to make a purchase. These keywords

have far fewer searches, but are worth 10-100 times more

than a standard product related keyword.

* Crisis Keywords - These are keywords related to a

crisis that your searcher may be in. For example, many

people search for gardening advice, but if they're in a

crisis, their search is much more urgent.

Keywords then might include "cure blight", "kill pests

on tomatoes", or "tomatoes won't grow". These are

specific, immediate problems that they'll buy a product to

solve.

* Product Related Keywords - General keywords related

to a product niche are still valuable, but can be a little

more dangerous. You need to be more careful here in

general. Here you'll find things like "how to", "lessons",

"online", etc - terms that relate to getting advice, but

with less urgency.

* Long Tails - Finally, if you're doing PPC or creating

an authority site, using long tail keywords can really

boost your performance. For example, if you're writing

about dog training, you can add the dog breeds to

beginning of each keyword - instantly creating 200

longtails for each base keyword you have.

For example, someone might search for "fix golden

retriever aggression" and someone else might search for

"fix poodle aggression". Those are both specific longtails

and can be extended as much as is needed to get your

traffic.

Keywords are the currency of any good affiliate marketer.

You want traffic? You need to find the words people are

searching for and become competitive for them. So, before

you ever start marketing any of your new niche products,

spend some time researching, building lists, and analyzing

the keywords.

Check with tools like Google and Traffic Travis, check

to make sure there is volume, and always check your

competitors to see what they're optimized for. If you do

it right, you should be able to create a huge list of

potential gold keywords.

Don't just find the right keywords - know exactly how

to put them to use. Affilojetpack will give you the edge

when it comes to finding profitable niches and keywords

and providing vast quantity and quality content for your

site. 

Affilojetpack is a complete package that will help you

through the development of a successful affiliate

marketing business. Everything that you need in building

your first site and creating more sites, this package is

loaded with content from start to finish with full set up

training, private members forum, traffic generation

training and so much more!   

Till Next Time,

Hidalgo Jones

Affiliates Marketing Software Specialist
http://affiliatesmarketingsoftware.com

Support:

affiliatesmarketingsoftware@gmail.com

Blog:

http://blog.affiliatesmarketingsoftware.com

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