10 Ways to Build Links and Increase Web Site Traffic

Posted by Lemont Adams
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1. Relevant/Reciprocal Link Exchange

 This is where you exchange links with sites that are relevant to yours. Relevancy is key, some webmasters exchange links with whatever site comes along, but think about this. If you have a website about computers, how helpful is it for your visitors to see a link to a weight loss site? Google does not reward irrelevant links so think about your visitors when adding reciprocals and your site will be rewarded.

  • Link placement: First, there is the links page where links are placed one after the other. But, this technique is not the best option. Search engines place less value on links pages and when you think about it, how good is a links page for your site and its visitors? Place your links and ask the reciprocal site to place links within the content on your site, as a hyper-link (with relevant KW) this looks far better on the site, provides a natural flow of links and gets more link juice with Google. Also, home page links and footer links are better options that link pages and this is something that can entice higher page rank sites to want to trade with you when you site rank is lower than theirs.
  • The key to link building on your sites is to make the link look like a side effect and not the end goal!

2. Directory Listing Links

 Add your sites to Internet Directories. Some directories can also be a source of direct traffic since many people use them to search the net. Some directories like reciprocals but many allow one-ways. Get the one-ways as much as possible and in as many good directories as you can, even if, they have a lower page rank. Some of the more popular higher ranking directories have a long wait, like Dmoz, so it is important to submit to the less ranking directories to get the links quicker. 

4. Links in Relevant Forums/Discussion Groups

 Join forums that are relevant to your sites theme and those that allow a backlink in the signature. The key here is having a genuine interest and knowledge within the Forum's theme. Don't join a forum just to get sales, with this attitude your posts will quickly translate to SPAM and you will get booted faster than you can say boo. Instead add helpful and meaningful posts, participate in a genuine manner and not only will you get a powerful backlink, it will also increase your web site traffic. Traffic that is relevant and will likely convert into sales since the members of these forums have a deep interest in the respective theme.

5. One-way links from Comments on Blogs

 Leave comments on blogs relevant to your sites theme and place a link with a relevant anchor KW. Some blogs use a "no-follow" command for links which is a code attribute value used to instruct some search engines that the link should not influence the link target's ranking in the search engine's index. But you can still get traffic from other visitors that are interested in your site's theme. There are many blogs that offer "do-follow" links . Also posting comments in high traffic blogs that are of interest to you is often a great source of traffic to your site from the other readers of those blogs. 

6. Link Bait

 Use a link bait to build one-way links to your sites. This is the method to get higher page rank sites to link to lower page rank sites. Link Bait is any content or feature within a website that baits viewers to place links to it from other websites. These can be, information hooks, news hooks, humor hooks, or some helpful tool that other sites can use.

7. Write a Press Release

 Educate yourself on press releases, many confuse these with sales ads and that is not what they are. 

8. Social/Bookmark Site Links
 

The social revolution is hot on the web. Social and bookmark sites are huge and have tons of traffic. Join sites like Facebook, Digg, Reddit, StumbleUpon, Delicious, just to name a few or submit to all of them from one site. Submit your site content and get a backlink. Plus, these sites can be a great source of direct traffic. 

10. The Best One Way Link - Article Marketing. 

Last but NOT least, Article Marketing is the best way to get quality one way backlinks and at the same time get direct targeted traffic to your sites. There are many benefits to this method, including getting relevant and targeted traffic from your link, which converts well into sales if you use relevant targeted KW in the anchor text. Write lots of articles and get mass exposure!

Two Ways to Submit Articles:

1. Manual Submission - Visit each article site and submit each article one by one. This can be cumbersome, and slow going and takes away from the all important writing time.

2. Automatic Article Service - Article Service that submits for you is best for massive exposure, and your own sanity. Article services provide one button submission to over 5,000 sites, mainstreamed submission guidelines, human editorial reviews and lots more.