How to Choose a Good Domain Name

Posted by Muhsin M.
Internet & eBusiness
512 Pageviews
Some people tell me that all the good domain names are taken, but that is not true. Follow these tips for when you search for a domain name and hopefully this will help you grab a good one.

Remember domain names are a couple of cheeseburgers and a coke a year to own, and you can really never own enough of them.

Tips for Avoiding Poor Domain Names

  • Avoid using domains that are deliberately misspelled.
      Ex: SellURHome2Us vs. SellYourHomeToUs

  • Avoid using domains with hyphens.
      Ex: WeBuyPrettyHouses vs. We-Buy-Pretty-Houses

  • Avoid using domains that are way too long.
      Ex: WeSaveHomesFromForeclosure.com 

  • Avoid using domains that are meaningful only to you.
      Ex: ABCFinancialGroup.com (investor or bank?)

  • Avoid using .org unless you want people to think you're a non-profit organization.
      Ex: HomeSolutions.org (non-profit?)

  • Avoid using unpopular domain extensions such as
      .info, .tv, .cc, .ws, .name, etc. for your Primary Domain.


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Tips for Choosing Good Domain Names

  • Choose a domain that is short as possible.

  • Choose a domain that is easy to spell and remember.

  • Choose a value laden domain that says what you do.

  • Try to purchase a .com or a .net if possible. If you are really set on a certain domain name, settle for a .biz or .us if necessary.

  • Purchase YourCompanyName.com so that no one else will.

  • Purchase the .net, .biz, .us and all others too if you can.

  • If your company name is taken, try adding an “Inc” or “LLC” to the end of the name and see if that is available.

  • Anytime you get a good .com domain, tie up the .net, .biz, .us and any other variations of the name so others can't.

  • If you find a really good domain name, purchase it for more than one year. Tie it up for as long as you can.

  • When purchasing domain names, be sure to set them to automatically renew so you don't forget to renew.

  • Don't use YourCompanyName.com on your marketing material if your company name is vague or ambiguous.

  • Make your domains private or unlisted for anonymity.

  • Private domains also keep your email and fax off the public WHOIS database and help prevent SPAM and junk faxes.

  • Make a list of all the words you would like to use in your domain name.
      Ex: We + Buy + Houses + Fast

  • If your name is taken, rearrange the words or insert new words in between them.
      Ex: We + Buy + Atlanta + Houses or Homes

  • Make a complete list of all the domains you want to purchase.

 
Tips and Tricks

  • Domains that are mapped to your websites are “attached” to your sites.

  • Domains that are forwarded, are not attached to your site, but are simply redirected to your site.

  • Mapped domains get picked up by the search engines. Forwarded domains don't.


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