What Do You Think About Attraction Marketing?

Attraction Marketing is by far one of the most misunderstood concepts flying around the internet these days.  The Wikipedia definition states:  "Attraction Marketing is the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it."

I'm not sure I agree with that definition these days, and it's because of that I decided to read Dale Calvert's e-book, "The 7 Lies of Attraction Marketing" to learn what his thoughts are on the subject.  If you've never heard of Dale, I encourage you to "google" his name and learn more about him.  Here's a short blurb from one of his web pages about who he is:

"Dale Calvert has been involved in the Network marketing industry since the age of 20.

Dale not only talks the talk, he walks the walk. From 1994 - 1998 Dale and his leadership team developed an organization of over 60,000 distributors and $120 Million $$$ in wholesale product sales.

Dale is known throughout the industry for his unified, duplicatable training systems and programs, including “Confessions of a Network Marketing Millionaire” & “The Power of a Dream”." 

If you are interested in any marketing whether online, offline, MLM, networking or whatever, I highly recommend you get Dale's new book "The 7 Lies of Attraction Marketing" and decide for yourself whether or not all the things you are now trying to do to promote yourself or your business (es) online or offline are the correct approaches.