Are You A Hoper or A Hustler?

Are you a Hoper or Hustler?

I have recently started taking courses on attraction marketing with this system that I just got my hands on! The system has some pretty interesting training and tools that will help market your business. I was going through one of the training modules and the subject was about generating leads but the focus was on being a hoper and being a hustler. I have to admit that when I got started I felt like I was being called out because according to their definition indeed I have been somewhat of a hoper. A hoper sits and does passive tasks to generate traffic to their business without utilizing any other lead generation tactics.

One of the hoper lead generation tactics is blogging. Blogging is an awesome tool to bring traffic to your business; however it is not very aggressive. When you write a blog it’s more of a sit and wait game with hopes that people will come to your site. The hustler approaches to lead generation include attending local meet-ups and chatting with people. A really cool trick that was mentioned is to go to the event empty handed, meaning do not take your business cards. Instead of passing out business cards, connect and take away business cards of other people. Once you have those business cards, follow up with those people by sending them an email or dialing them up and speak with them about what you have to offer.  

Another lead generation tool is to target realtors. When you are driving around, look for the realtor signs that are posted in yards throughout the area. Take the information down and call them up to find out if they would be open to taking on a second project that would not interfere with what they are doing. Realtors can be a good lead because the housing market is still sluggish right now so realtors could very well be looking for extra income generators.

These are a few of the lead generation tactics that listed in the “Hustler” category and are a few of the tips that I learned in the training system that I am now using. For more information on lead generation and attraction marketing you may watch this free webinar that gives you information on how to use social media to generate your leads. I found this information very helpful and maybe you will too. Generate Leads Via Social Automation!

Thanks for reading!

Van