Don’t make your visitors think too much
  Don’t make your customers think! People use the internet for convenience. 
When they get to your website and have to think too much, they will 
leave. If they do not find the content they are looking for right away, 
they will leave. They do not assume that they can find what they are 
looking for if they keep clicking deep within your site. They think that 
if it isn’t on the front page, it isn’t anywhere.
  - First thing is first
  What is the main thing your site is supposed to deliver? What is the best 
thing that you sell? What do your visitors want? That one thing needs to 
be the biggest thing emphasized on the site. People will assume the 
biggest thing on your site is the most important. The biggest thing is 
the most likely to get clicked, but in the end they will click what they 
want to click. Try to align the most clickable graphic with the one that 
makes you the most money.
 - Use common conventions
  People have finally figured out the shopping cart icon. If you go to an  e-commerce website and see a shopping cart icon, you know that you can 
click that icon to buy something. You know that if you  see a house icon, 
you can click on it to go back to the home page. Do not try to reinvent 
well established icons like these. Use established conventions and icons 
that are proven to work.
  -Tell your visitors what they should click on.
 People like to click. We all get a little click happy at times. But you 
do not want people to guess what they should click on when they get to 
your web page. Do you think that everyone knows your web banners are 
clickable? No. Sometimes you have to write “click here” on your clickable 
banners and images.
  -The most important thing on the webpage should also be the biggest. What 
is that thing? Whatever is most important to the customer and makes you 
the most money. Use bigger fonts and brighter colors to emphasize that
the most money. Use bigger fonts and brighter colors to emphasize that most important thing! 
  -Get rid of background noise and busyness 
  You may be distracting your customers without even realizing it. How so? 
By having too many options that are not related. One page can only 
communicate so much content. If you try to say too much, people will not hear anything.