What is On Page SEO?

People get lazy thinking they can rely on backlinks alone. But why not do the one thing you have complete control over – your own website’s On Page SEO. This stuff is not hard, it’s very simple and can be done quickly and makes a huge difference to how you rank in the search engines. If you are reading this thinking “Omg, I already know this” well great no problem. But you can use this as a reference when building your sites and almost use it as a checklist. So here are On Page Tactics I think everyone should be implementing to enhance your page ranking along with massive impact on your daily organic traffic.

1. Use your main keyword once or twice in your title tag, or just once with an additional close keyword variation. The title tag is supposed to be a short, sweet and accurate description of what the page is about and appears in the top of your browser window, Keep the first keyword as close to the beginning of the title tag as possible. The thing about your title tag is that it can greatly affect the clickthrough rate (CTR) in the search engine. For example which would be more appealing..

“Blue Black White Widgets” Or “The Best Blue Widgets On The Market. Best Prices Guaranteed”

So they are not the greatest of examples but I hope you can appreciate that the second one seems much more appealing and personally I would be more inclined to click on that link rather than the first one.

2. Use your keyword once again in the H1 header at the top of your page. This is to help make sure the search engines know what your content is about and what the Focus on this page is. Also use H2 and H3 tags enhance richness of the contents. But don’t make them spammy which can hurt your ratings. Include the keyword within a phrase so it looks natural. Also use other variations of your keyword within the content rather than using the same phrases over and over again.

3. Make some of the keywords bolded to define search engines and crawlers, what they must look as a prime source on this page. This will boost your ranking regarding your primary keyword and will get you some extra option to put your product in front of more people.

4. Add it to one of the pictures on the page in the alt attribute tag.

Use the keyword once in the URL. For example:

stuhrlingwatchreview.com or stuhrlingwatchreview.com/buyers-guide

5. Place the keyword once or twice in the Meta description tag. This is the description the search engines use under your URL to describe your site to the searcher and is clearly visible in the search results. This would not help your rankings per say but it will increase the relevance in the eyes of the searcher when they see these keywords in Google’s results. This helps you get more clicks and which is ultimately more leads for you.

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