They don't have to be expensive or cost very much, but they should be practical. Ideally, you should be able to re-sell them as an affiliate and earn your money back as you show potential customers what you were able to use them for and the things you have created with them.

MyPerWeb is such a practical tool any one doing business online can make good use of and earn money with.

You can even register as an affiliate and make a commission on each sale without buying the product first, so you can actually get the money to pay for it, from a few sales ... but naturally, since you also get a very good squeeze page maker included, you will find it a lot easier to sell the product once you have created a few sales, capture and squeeze pages and can show them to your potential customers, like in this example right here ...