Cookie Cash Crusher - The Time is Now

Don't expect loads of content as I am not going to bore you to death with a life story, I am going to get straight to the point, no pictures and no fluff.

There is a huge opportunity right now for you to make bucket loads of cash, due to a new EU law, many businesses in the UK and throughout the EU are running websites that are not in compliance. This presents you with an unbelievable opportunity for getting clients who need their sites updating to be in compliance, nobody wants to be getting fined for this so you should be able to close nearly every client you approach. 98% of UK sites are not in compliance and could face a hefty fine, use this to your advantage.

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In May 2011 a European Union law was passed stating that websites that leave nonessential cookies on visitors devices have to alert the visitor and get acceptance from them. This law applies to both individuals and businesses based in the EU regardless of the nationality of their website's visitors or the location of their web host. It is not enough to simply update your website's terms and conditions or privacy policy. The deadline to comply with the new EU cookie law is 26th May 2012. Failure to do so means website owners can be fined up to £500,000.

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What are 'non-essential cookies'?

Cookie Law

Non-essential cookies are basically those which aren't required for the website to function. For example, if cookies are needed for a customer to check out and buy products, that is considered an essential cookie. Examples of non-essential cookies include (but aren't limited to) those from analytics, advertising and affiliate networks such as Google Analytics, Google Adsense, and all affiliate programs. The vast majority of websites drop non-essential cookies.

How You Can Use This To Your Advantage:

This law has been all over the news here in the UK so business owners with websites know they need this but the majority of them have no clue on how to implement this fix. This is your opportunity to offer them the solution by updating their sites for them. I recommend targetting UK sites for this, though this is an EU law, most other EU countries won't speak your language so it will be harder to sell it to them. The provided software will search google.co.uk for you and only return sites that are using cookies.

How To Implement:

Don't worry if you have no idea on how to do this, the actual implementation can be outsourced for pennies on the dollar. You can hire a programmer from any of the freelancing sites such as Elance or ODesk or even the warrior forum (I have included a link to a script below that just needs installing on the sites). When you have enough clients just hire someone for the day to get it all done. Remember you are working on clients sites so if you hire someone to do this for you then make sure you get a worker with good feedback, the last thing you want to do is damage the sites you are supposed to be helping. It should take a programmer no more than 10-15 mins to implement this on each site so if you hire someone for 5 hours at about $10 per hour they should be able to get at least 20 sites done for you in those 5 hours. You can charge what you want, I would recommend offering the service in UK pounds and not in dollars, this will help you to close more clients. £20-£30 each is a good starting point and this roughly equates to $30-$45 so you do the math, as you can see this can be very profitable. Another opportunity this affords you when you have completed the fix for them is that you get to work with a client who may need other services and now trusts you. You could sell them mobile sites, social media, SEO the list goes on and on. Most people find it hard to get a foot in the door withoffline businesses but this is something they desperately need right now and know that they need it. There won't be many if any at all that refuse your offer. Another service that you may need to offer is to add a privacy policy page for them that explains the use of cookies, most UK sites don't even have one. This can be another added bonus for you to collect some more cash.

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Finding the Clients:

You can search sites by yourself and check to see if they have dropped a cookie on your computer or you can do it the easy way and use the client finder software provided. This software will search the top 60 results for your query (see software guide) and return all the sites that are using cookies. The software usesgoogle.co.uk for results but if you are searching from outside the UK you may not get the results you were expecting. Try and add UK to the end of your area search query and this may return better results. Example “london uk” When the software has done it's run you can export to CSV or just go directly to the sites from within the software by clicking on the links, when you arrive at a site you need to check whether the site already has a cookie notice, you will see this at the top or bottom of the site. If the site doesn't have a cookie notice then you should go to the contact page to see if you can get an email address or use their contact form. Getting the clients is easy you don't have to do any cold calling (though you can if you want to). When you have a list of about 20 email addresses then you should send an email to them (like the one provided) or use their contact form to send your message. You will need FTP or login details for their sites so you can complete the process of adding the cookie warning script to the sites.

I would start by going for small businesses, big business will have their own dedicated IT staff and probably already have this covered but most small businesses don't know where to start. Start by finding small service sites such as builders, plumbers, roofers etc. These are the types of businesses that will need a hand in getting this issue sorted. If you are UK based then you can take this local to start with, check their sites first to make sure they aren't compliant then just call in at the businesses and let them know their sites could get them fined if they don't get it fixed and then present them with your offer. Another way to use this is for lead generation, if you are into higher paying services such as SEO, mobile sites and social media then you could offer to do this simple service for free, once you have completed it for them then you offer your higher priced services and the chances are that they will hire you over some random that hasn't done anything for them.

The Cookie Script:

I am not going to go into detail on how to install this script, if you don't know what your doing then you should outsource this part. If you are outsourcing the implementation (which is the smart way to do this) then just give your worker the URL to the script site so they can use the script. 

Don't Let This Go To Waste:

This is the easiest sell for offline services, it isn't like trying to sell high priced SEO or mobile sites that most site owners don't even want. They need this low cost fix right now and are willing to pay for it. If you want to make some serious cash right now then remember this opportunity is new and is here right now and it's red hot, get yourself out there and make some serious cash. Don't leave this product sitting on your hard drive like the rest of them, if you don't act someone else will. Don't just assume that this won't work and give up before you have even tried, if you need any help with anything then just let me know and I will be happy to help you out.

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To your success