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The concept of "opportunity
cost" -- sometimes also
called "lost opportunity
cost" -- is most
important.
Basically,
when you have a choice between two courses of action, and you choose one of the
actions, then the benefit you would have gained from the other action can be
regarded as your opportunity
cost.
Suppose
you have a choice between buying a new car and paying for an operation that
would save your life. If you choose the operation, then your opportunity cost
is the car you didn't buy.
On
the other hand, if you choose to buy the car and forego the operation,
resulting in your death, then your opportunity cost is your life!
Suppose
you have a choice between joining JSS-Tripler with $10 and paying $10 for a
meal. Suppose that with JSS-Tripler you would earn $100. If you choose the
meal, then your (lost) opportunity cost is $100.
If
you choose JSS-Tripler, then your (lost opportunity cost is the satisfaction
you would have gained from the meal.
Deciding
to not proceed with JSS-Tripler, subjects yourself to a (lost) opportunity
cost. The opportunity cost is what you could gain by joining JSS-Tripler.