Should Facebook Be Worried About Google + Business Pages?
Should Facebook Be Worried About Google + Business Pages? Google+ for brands and businesses..more exciting news… Google has just launched Google+ for brands and businesses. The release of Google+ pages for brands has been talked about for months and how it might actually prove to be better than Facebook fan pages for businesses, celebrities, and organizations. From your local deli to that cool new pizza place on the corner, Google+ Pages will help users connect by forming a strong relationship between merchants and their customers. In addition to promoting local businesses, Google+ Pages will also help people to connect with their top sports teams, news networks, and popular games like Angry Birds, Fox News, and Chicago Bulls. Google+ brand pages will be identified by a small square icon that indicates that it is a Page rather than an ordinary Google+ profile. Google+ Pages are now available worldwide to international and local brands alike. But hiw will Google+ Pages measure up against Facebook Fan Pages? Here is a list of how Google+ Brand Pages could possibly obliterate Facebook Fan Pages: Search Engines will now Promote Social Networks…um, especially their own! Before all of this search engines didn’t build the social networks. Google+ Pages will now have the edge in terms of SEO ranking. As Google improves on its ranking algorithm, you can expect Google+ Pages to be at the top of the Search Results. But Google is more concerned with social business as opposed to just social networking. If you want to have relatives and friends hang out together then you build a social platform, but if you want to attract paying customers then you develop a social network and hook it up to the world’s largest search engine! Time for Local SEO to Rise to the Top! Local businesses can leverage social media far more than a multi-national brand can. So as Google makes its search algorithm more locally geo-targeted, there will be far more opportunities for local merchants to be seen by prospective customers. If you type “Chinese food” the best Chinese food restaurant in town will be on the top 5 results. Google+ Pages will vastly improve on how local business owners manage their SEO and it will be much more convenient for them as well. Fresh New Content People search for news and trending topics of interest! Users want fresh new content and they want it now! Google+ Brand Pages connect directly to the Search engine result pages. To top this all off Google just tweaked it’s search algorithm to provide relevant and fresh results about trending news. Now Google+ also makes use of hashtags and when these are clicked the user gets search results of the topic. Google Offers & Google Places Facebook Places and Facebook Deals have now become irrelevant. Google Offers are slowly making their way through local merchants in every key city. With Google+ Pages, businesses can now offer deals and discounts to their loyal patrons and prospective customers. In addition, customers can now easily find out where a store is located with the help of Google Places. It will be interesting to see how Google+ Brand Pages will be integrated with Google Wallet . Smart phone users are on the rise and Google puts a premium on mobile usage.
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