What exactly is Win/Win Marketing you may ask yourself! Simply put, the term is all about creating a reciprocal relationship between yourself and your contacts.
As you're probably well aware, almost all opportunities that come your way are almost always ONE WAY marketing methods. You receive their promotion and
"POOF", that's it, no follow-up what-so-ever. Certainly not a very successful marketing strategy. How-ever, others do recognize that follow-up is a highly critical
component of internet marketing. People most times have to be exposed to a particular advertising 7 to 10 times, before actually thinking about signing up for it.
My Win/Win strategy is simply the practice of establishing an marketing technique based on the principal of "a favor for a favor"...
In other words I always work to establish a Win/Win Marketing relationship between myself and my online marketing associates. How is this done you may be asking yourself...
Suppose you send out a campaign to your list and start to receive responses from interested people, how do you reply to them... Well most marketers simply shoot them the company written promotional ads, others for reasons unknown never respond at all...
My Win/Win strategy is to respond with Friendship and NO MARKETING AT ALL...
Once a contact is made, your very first communication should be of a reciprocal nature. Meaning, finding out what program/systems they are involved in, what are their strengths and/or weaknesses in marketing, are they actually succeeding in their marketing efforts, ect...
If they are promoting a program that you deem to be of worth, join up with them, (Careful, do this ONLY if you're REALLY interested in it, or you'll be joining tons of useless systems)...
Establish a Running relationship with your contacts so that it IS NOT simply about marketing, think of your associates as your online marketing family... (except you get alone with this family lol).
Make them know that you will participate in any Solid Opportunity that they may throw in your direction, in return for this same reciprocal consideration for your promotions... That's Win/Win...
Trust me... These are the marketing relationships that really do produce beneficial fruits... Your online marketing efforts will increase dramatically if you put into practice this type of mutually beneficial marketing relationships...
Win/Win Marketing is always the Right Way ...