How Newsletters Can Help Keep Your Name In Front Of Your Prospects
Your telephone does not have to be the only way for you to follow up with your prospects and current clients. There are so many other methods to make sure your prospects do not forget about you.
This is your opportunity to use your brain and think of creative, fun ways to build relationships with your existing clients and new prospects.
One of my favorite relationship building content is the printed monthly newsletter. The newsletters in print come in handy in my local community or for when I travel.
If you are on a tight budget or you simply do not have the time to create and publish your newsletter in print, then send out email newsletters to your subscribers. Newsletter distribution via email is a great way to get your message heard around the world.
I utilize both formats to distribute the Woman In Leadership bi-monthly newsletter.
No matter which format you use to deliver your message, the key is to keep your name in front of your prospects and your existing clients. In order to build a long-lasting relationship on a foundation of trust, provide valuable information that will benefit the specific needs and wants of your audience.
The content of your newsletter should be 25% of promotions and at least 75% of educational content. Stick to those percentages, because prominent people skilled at marketing and building businesses have tried them. They work!
The promotional and educational content contained in your newsletters should be relevant to the service or product that sparks your prospects interests. When you do promote your products or services, give your subscribers special offers that are difficult to pass up.
It is highly suggested for you to have a follow up system in place before your prospect joins your list. If you do not have an effective follow up system, then it is likely your prospects and existing clients will forget about you.
Best,