3 Simple Tips To Produce An Effective Marketing Strategy

A large number of people new to the home-based business industry are easily discouraged when their prospects constantly utter the “n” word. Do you slightly cringe at the mention of the word “no”?

Time and time again, new entrepreneurs focus only on the sale of their product or service. They don’t focus on having a follow up system in place.

It is likely you will fail, if you do not focus your attention to the marketing aspects of your business.

If you are new to all of this, then a good word of advice is for you NOT to think of yourself as a salesperson. Actually, you are a business developer and a marketer. Doesn’t that sound better? The best way to become a professional in the field of marketing is to study and research the science of marketing.

If you are going to market, you might as well do your research and apply what you have learned. This is the only way you will learn how to market effectively, unless you have the funds to hire a marketing manager.

It is best to start small and focus on learning one marketing strategy at a time. This article will go over three subjects that will help you with creating an effective marketing strategy.

Paint a Picture of Your Perfect Target Market

I know for a fact that I can generate about 200 low quality leads by the end of the day, if I create the wrong ad. What good would that be for me and my business?

There are many new business owners who market to the wrong crowd. As a result, the majority of the leads they do acquire are of low quality. They did not take the time to define who will benefit the most with their product or service. They do not specify their target market.

You don’t want to go down that same road, because your time is precious while building your business.

If you have not already done so, define your ideal prospect. You do not want the products or services of your business to be offered to all people. It will be so much easier for you to create products and services around your niche target market.

As an entrepreneur, you should regularly research and understand the wants, needs, and spending habits of your ideal prospect. The more data that is gathered from your target market, the better. Your products and services should be developed around the research that was conducted on your target market.

The Skill of Writing Effective Ad Copy

When I started my business, I began to pay close attention to the hundreds of ads that are thrown at me daily.  You should do the same. 
 

Creating your own ads is a good place to start enhancing your copywriting skills.

Pay close attention to any ads that catch your attention and write them down in a notebook or journal that will be used only for this purpose. In order to master the format of an ad copy, you must examine and dissect all the ads you recorded in your journal.

Excellent ads for you to research are those of your prominent competitors, because they most likely understand the principles of effective copywriting. You can also learn much by studying newspaper ads, magazines ads, and even television ads. It is amazing how much you can learn about how ads are developed and why they are written in a specific pattern.

Follow these suggestions and it will not be long until you can test your ads and figure out which ads are producing the best conversion rate. Most importantly, you will discover which ads are not effective, so you can make the necessary adjustments to the ad copy.

As soon as you are comfortable with writing effective ad copy, move onto another copywriting strategy to generate more quality leads and income for your business.

You have to be creative and persuasive with your copywriting. This can be done without hype and BOLD fonts. Hype does not work, and it is obvious to spot the entrepreneurs who do not know how to write ad copy effectively. They are clueless, and their ads are just plain lousy.

It does not pay to cut corners when it comes to enhancing your copywriting skills.

Provide Educational Content with Your Follow Up System 

Consumers usually buy out of impulse, so it is important for you not to focus on the sale, but on your marketing strategy. You should have a flawless marketing system in place to follow up with your prospects and existing clients. The way you follow up can come in several different formats, such as a telephone call, email or direct mail. 

It is important for you to follow up with useful information, not just sales pitches. A rule of thumb is that the content included in the follow up system should be at least 75% educational and 25% promotion.

You will keep your prospects interested and happy by using a variety of valuable educational content in the form of articles, blog, webinars, courses, or a gift. 

If you learn how to market to your prospects and clients with a follow up system containing educational content of value, then you will not have to occupy your time with making boring sales calls.

The follow up system will do all the "selling" for you. 

Don’t expect an immediate sale from your potential clients, because when a prospect doesn’t immediately from you, it probably means just not right now. To avoid disappointment, never attach yourself to your prospects. Put them in your follow up system and move on to the next prospect. Repeat this process with every single one of your prospects.

When your prospect is ready to buy, they will think of you and the valuable content you provided to them to help solve their problem. That is why the follow up system is in place. I hope this has painted a good picture in your head about why it is critical for you to create a marketing funnel for your business.