5 Different Ways An Email Newsletter Will Benefit Your Income
Written by: Stacie Walker
The number one benefit of providing a newsletter is to build trust and to maintain long term relationships with your customers, clients, and prospects. Generating a quality list of subscribers takes some time, but in the end, you will have a captive audience that is truly interested in your product or service.
Establish your newsletter content based on the profiles of your subscribers. Most email list services will let you set up your subscription page so that prospects can specify what type of content they would like to receive from you on a regular basis.
If you are interested in integrating an email newsletter with your website or blog, then it is wise to use the best email marketing service on the market to create and to distribute your newsletter. If you do not want to spend a lot of money to try out your skills with your first email newsletter campaign, then Aweber is a respectable company used by many entrepreneurs. Currently, Aweber is offering new customers a $1 trial to test drive their services for one month.
Their services allows you to track the success of your newsletter campaign. You will have access to reports detailing which links and images your subscribers clicked on.
Now, that is a great offer!
Once you begin your newsletter campaign, it is wise to let your prospects know that they have the option to unsubscribe from your newsletter at any time. This will give customers the confidence to go ahead and subscribe to your email newsletter.
It is important not to ask for too much personal information in the early stages of list building, because you have to build trust with your subscribers first.
Five Different Ways an Email Newsletter Will Seriously Benefit Your Income and Your Business.
1. You can regularly keep in contact with your subscribers.
Establish your newsletter content based on the profiles of your subscribers. Most email list services will let you set up your subscription page so that prospects can specify what type of content they would like to receive from you on a regular basis.
If you are interested in integrating an email newsletter with your website or blog, then it is wise to use the best email marketing service on the market to create and to distribute your newsletter. If you do not want to spend a lot of money to try out your skills with your first email newsletter campaign, then Aweber is a respectable company used by many entrepreneurs. Currently, Aweber is offering new customers a $1 trial to test drive their services for one month.
Their services allows you to track the success of your newsletter campaign. You will have access to reports detailing which links and images your subscribers clicked on.
Now, that is a great offer!
Once you begin your newsletter campaign, it is wise to let your prospects know that they have the option to unsubscribe from your newsletter at any time. This will give customers the confidence to go ahead and subscribe to your email newsletter.
It is important not to ask for too much personal information in the early stages of list building, because you have to build trust with your subscribers first.
Five Different Ways an Email Newsletter Will Seriously Benefit Your Income and Your Business.
1. You can regularly keep in contact with your subscribers.
Building a relationship with your subscribers is the most important reason you created your newsletter in the first place. Newsletters are a sure way to stay in contact with your prospects and customers. If you have not been keeping in contact with your existing customers, then a newsletter can help you re-establish relationships.
You can automate the distribution of your newsletter by using an email marketing service. Usually, your email marketing service comes with an autoresponder to follow up with your subscribers.
2. Newsletters are an excellent medium to promote your products or services.
You will be able to introduce new products or services to your subscribers via newsletter. The content of your newsletter should contain about 75% useful content and 25% promotions. It will not be necessary to sell to your subscribers, because they will sell themselves on what you are promoting in your publication, based on your useful content.
3. Email newsletters are a cost effective way to market yourself and your business.
Your email newsletter doesn’t have to look elaborate and well designed. You can create an email newsletter for less than $30.00 a month. Email newsletters are cheaper to distribute and they can be sent frequently. It will be easier for you to target sub-niches with your e-mail newsletters. Since they're cheap to send, you can target specific groups as long as you develop relevant content for your subscribers.
4. You can instantly spread the word about your business.
You will be able to send out your newsletters much quicker than traditional print newsletters. Your subscribers will share your newsletters with their friends, family, or post them on their own website or blog. This is a free method to market your newsletter, which means more exposure for your business, your website, and your blog.
5. You are positioned as an expert in your profession.
You are the person that will be providing solutions to their problems. Your subscribers will trust and value your expertise. Since you are knowledgeable in your field, you are viewed as an authority in your subscribers eyes. Your subscribers will be more willing to purchase your products and/or services, because of the valuable content you provide in your newsletters.
Email newsletters can be fun and informative. Your prospects are interested in what you have to offer and want to know more about you. You have the option of providing entertaining information, the latest news pertaining to your business, and provide the best resources for your audience.
It is recommended to distribute your newsletter on different days of the week. This will give you the opportunity to find out if there is a distinct difference in how many people actually view your newsletter on certain days.
If you currently do not provide an email newsletter to your customers or prospects, then I have a short video on how easy it is to create and distribute your own email newsletter.
You can watch the video on how to create a customized email newsletter here.
I welcome any questions, suggestions, or comments about this article. Please leave your feedback in the comments section below or you can personally email me at: Stacie@WomanInLeadership.com
You can automate the distribution of your newsletter by using an email marketing service. Usually, your email marketing service comes with an autoresponder to follow up with your subscribers.
2. Newsletters are an excellent medium to promote your products or services.
You will be able to introduce new products or services to your subscribers via newsletter. The content of your newsletter should contain about 75% useful content and 25% promotions. It will not be necessary to sell to your subscribers, because they will sell themselves on what you are promoting in your publication, based on your useful content.
3. Email newsletters are a cost effective way to market yourself and your business.
Your email newsletter doesn’t have to look elaborate and well designed. You can create an email newsletter for less than $30.00 a month. Email newsletters are cheaper to distribute and they can be sent frequently. It will be easier for you to target sub-niches with your e-mail newsletters. Since they're cheap to send, you can target specific groups as long as you develop relevant content for your subscribers.
4. You can instantly spread the word about your business.
You will be able to send out your newsletters much quicker than traditional print newsletters. Your subscribers will share your newsletters with their friends, family, or post them on their own website or blog. This is a free method to market your newsletter, which means more exposure for your business, your website, and your blog.
5. You are positioned as an expert in your profession.
You are the person that will be providing solutions to their problems. Your subscribers will trust and value your expertise. Since you are knowledgeable in your field, you are viewed as an authority in your subscribers eyes. Your subscribers will be more willing to purchase your products and/or services, because of the valuable content you provide in your newsletters.
Email newsletters can be fun and informative. Your prospects are interested in what you have to offer and want to know more about you. You have the option of providing entertaining information, the latest news pertaining to your business, and provide the best resources for your audience.
It is recommended to distribute your newsletter on different days of the week. This will give you the opportunity to find out if there is a distinct difference in how many people actually view your newsletter on certain days.
If you currently do not provide an email newsletter to your customers or prospects, then I have a short video on how easy it is to create and distribute your own email newsletter.
You can watch the video on how to create a customized email newsletter here.
I welcome any questions, suggestions, or comments about this article. Please leave your feedback in the comments section below or you can personally email me at: Stacie@WomanInLeadership.com
All Categories
Software
297
Spirituality
54
Gaming
246
Home & Family
880
Automotive
122
Food & Drink
451
Education
431
Entertainment
223
Relationships
146
Arts & Crafts
361
Technology
635
Health & Medical
2882
Music
35
Finance
423
Book Reviews
42
Kids & Teens
20
Marketing
3279
Society & News
1412