That awesome One Time Offer (OTO)
You just joined an online marketing site as a free member. It can be a Traffic Exchange (TE), a Safelist, or some other kind of site, to help with traffic, to get good deals on products, etc…
In most cases, you have just filled the required fields to join, clicked “Join Now”, and you land on an OTO page. A One-Time Offer. These pages are written by copywriting professionals, in most cases. The information is compelling, the deal too good to pass by. You hesitate. Wow, you will save 30% every month. Or 50% if you take the annual choice.
What is the common sense choice here? Let me give you the point of view of a successful marketer who was my coach 4 days a week for a month. He repeated it many times. I guess he understand the mindset of a struggling marketer.
Speaking of mindsets, here’s what he said. There are two mindsets:
- Buyer
- Seller