Here's what I got, here's what it can do for you, here's how to get it

Here's what I got, here's what it can do for you, here's how to get it.

In February, I had a coach for the whole month. He's a successful marketer.

The title of the article is a formula that he taught me when writing copy to sell a product or service. Simple to remember:

1. Here's what I got.
2. Here's what it can do for you.
3. Here's how to get it.

He demonstrated it in a couple of minutes. He has years of experience in copywriting. He went to ClickBank, found a product that inspired him, and wrote an email. The colors represent the 3 steps.
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Subject: Wonder How They Do It No More!

Body:

Ever sat at a restaurant, ordered your favorite dish, and
wished you could cook this yourself?

Now you can discover the methods behind 100's of top
restaurants...

Save Time - No more trial and error or WASTEFUL
experimentation needed to find the "exact taste".
With this recipe book, you get to create dishes
from your favorite restaurants with uncanny resemblance!
 
Save Money - Just imagine the sheer amount of cash
you will be able to save just by cooking these dishes
yourself at home!  If you just prepare these meals once
per week, you will save well over $180 each month at
the bare minimum. Not to mention the satisfaction you'll
get when people find out you made these famous dishes
from your own kitchen.
 
Get Started in Record Time - Each recipe is written in
fine detail, right down to the exact proportions and amounts
of ingredients you should use. All have been time and taste
buds tested for the greatest results!

Don't miss out, take action today:

http://zzzzz.how2cook.hop.clickbank.net/

To Your Success,
John Doe
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The ClickBank link is not a real one.

So, in the 1st part you present the problem and you mention you have a solution.

2nd part, you give exciting details.

3rd part is absolutely crucial!!! It's the call to action. Don't walk on China eggs ( thanks Chuck Bartok for that expression ).

The most important thing is, you have to be excited about the product or service. It will make your writing shine. Otherwise, the reader will be as bored reading it as you were writing it. He won't reach the 2nd parapragh.

Again, the formula:

Here's what I got, here's what it can do for you, here's how to get it.