There are numerous people trying to earn an income online as a result of increased concerns over job security. The vast majority have attempted to be successful as an affiliate marketer or by designing a product themselves. It is not necessarily as easy as some will say, and if you have discovered that your success has been limited, you might not realise that what you have discovered could be a valuable resource. There is a market segment that needs help with web-based marketing and that is traditional businesses. The need for more clients is their main concern regardless of if they give any thought to the internet. This will often be the case and if you can help them do that, you can build yourself a very nice business.

The appeal of marketing in the traditional world is that you have the ability to have more control over your final results. The need to put yourself in front of small business owners is one of the challenges you need to deal with if this is a path you decide to go with. If you are planning to build this type of business it is well worth looking at some of the skills you currently have and how you could market these in the real world. A business needing a website or better search engine rankings have been the customary services being marketed. If you're able to, find your own particular area because even though those services are relevant, you may have another talent to get your foot in the door.  

So let's look at some of the ways in which you could help a neighborhood business. It is not likely that any business person is completely ignorant of the social networking sites including Twitter and Facebook. The notion that they are just for interpersonal chit chat is a more popular belief than you might imagine. As online marketers we know the potential of these sites and how they can be made use of for sales and leads. Facebook page and social media consulting is a viable marketing model that can get you noticed by local business people who need help. It is feasible that you could become known as the social media expert in the area, which can result in people coming to you in lieu of the need for you to locate them.

A further offline marketing technique is developing your own website targeted at a local keyword and possibly the least complicated vehicle to use for this is definitely wordpress. The kind of business and locale or town would be in the url for your site and you would subsequently develop it to rank high in the search results. This gives you the opportunity to collect regular payments from a small business for either renting your website or advertising on it. Buyer leads are a further technique to use your sites which in turn have a market value. This can be a completely passive income if you arrange things in the right way.

The offline marketplace is properly placed now for any person who is prepared to be proactive and start to tap into this potential goldmine.