Brighton Dining.Com

Marketing

I was reading a "Local Detroit" magazine the other day and
came across a very interesting ad. I could hardly wait to get
home and check out the website.
What a Concept!

I have been racking my brain trying to use the concept and
apply it to the small town where I live.

The website is http://brightondining.com

Brighton, Michigan is located where 23 and 96 cross.
Brighton Dining is made up of 9 family owned and operated restaurants.
All of the restaurants are located within walking distance of each other.
They all offer a very diverse cuisine.
Looking at the menus it would be hard for me to choose which one to dine at first.

But... it is the concept of "WHY" they have all joined together that makes
the website so unusual.

The group consists of 9 restaurants all in a very small area and in
a city of less than 10,000 people. They are not in competition with each
other, they are in competition with the chain restaurants... like the Applebee's and the Ruby Tuesdays.

Joining together as they have done and promoting as one will be good for all I am sure.

I can't help but think that this "concept" could be used to promote my small town.
But at the moment I am brain dead as to HOW.
Any input would be much appreciated.

Cindy

Brighton Dining.Com

I was reading a "Local Detroit" magazine the other day and came across a very interesting ad. I could hardly wait to get home and check out the website. What a Concept! I have been racking my brain trying to use the concept and apply it to the small town where I live. The web...

Ad/can/do - Save 50% to 90% on dining, shopping, and events in your city.

Ad/can/do - Save 50% to 90% on dining, shopping, and events in your city. ...

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