Do you need to market your website? Article marketing is an excellent
method to do so. What is article marketing? First you write a quality
article about the business you are promoting on your website and then
you submit it to article directories all over the web. When people read
your articles they will know you are an expert and go to your website.
Consider a person who reads an article that you wrote which
resulted from the tremendous amount of research you did on a certain
subject. You were thorough and precise in your writings. What would the
person reading your article think? In most cases they would be very
pleased and excited about having found this article and they would then
look to see who wrote it and want to go to your website to find out
more about you.
This is the power of article marketing. When you publish well
written informative articles you will get people coming to your site
and looking at what you are offering. How do these people find your
site? They click on the hyperlink at the bottom of the article or
within the body of the article that links back to your website. This
creates a link back to your site and further increases traffic.
As well as having people come to your website after reading
your articles, you actually have a backlink in those directories will
tells Google that your site is important. The more backlinks you have
the more important you appear to Google and you raise up in the
rankings.
In order to submit articles to a website you can search for
article directories and submit manually or you can purchase a website
submitter program such as Submiteaze. These programs, and there are
many out there, will submit advertisements to advertisement directories
resulting in back links to your website and also send out articles to
articles directories. Submissions go much quicker when you use a
program. If your main focus is article submission using Unique Article
Wizard has excellent features that provide for multiple articles being
submitted, each worded slightly different but on the same subject.
Eventually what happens when you submit your article to an
article directory submitter that article gets sent all over the web,
over and over again. Other directories will get ahold of your article
and add it to their directory. Eventually your backlinks increase again
and again.
A website itself needs to be optimized with keywords, meta tags, great
content, etc. A combination of website optimization and article
directory marketing creates an excellent beginning to having your
website traffic grow.
Keywords are also very important. You will need to have many
relevant keywords on your website and in your articles. Most
importantly ensure that when you create your hyperlink in your articles
linking back to your website that the link is created with a keyword.
As an example, if you are selling cars then you would have a keyword
for the word "cars" which links back to your website. Google will see
that backlink and it will send people to your website that are
searching the keyword "cars". The more specific your keyword the
better.