Followup Marketing Systems
10 Ways to Segment and Slice Your List
Every Seasoned Marketer knows that it's not how many people are on a list, it's how well people respond. A great way to improve response rates is to segment subscribers so they only receive relevant messages from you.
Segmentation is a great way to deliver exactly what people want, when they want it. Plus, it helps you avoid bombarding subscribers with the wrong messages at wrong times. CRM applications hold a significant value for businesses who need to market to their customers so they can deliver valuable products to customers. Here are 13 ways you can segment prospects and customers.
Prospects, Customers and Partners
Segmenting your contacts into broad categories, such as customers, prospects,
partners and users, will help you when you have broad announcements to make.
Lead Scored Prospects
With Effective
Lead Scoring, you can Target Prospects by factors that score their
"warmth," to your Products and Services. At the center of it, every
interaction contributes a little more to a lead's score until it's time to
close a deal or few.
Topics and Interests of Prospects
By narrowing the Interest of a Prospect down into what they want out of a Lead Capture,
you can tailor specific offers. For instance, SEO review services for someone
who wants advice for Optimizing their Search
Engine Rankings.
Customers Product Interests
This is a natural, but it's so often overlooked. Customers
who Buy A Product are much more likely to Buy Complimentary Products if it
provides them value. This is also a great chance to follow up to say 'Thank
You' and give them advice on using products or services.
Customer Lead Score
Are your Customers looking to Buy
again? A great way to provide tailored offers for the returning customer.
Maintaining Separate Lead Scores or even one that resets over time is a great
way to target value to subscribers.
Customer Revenue
Targeting
Customers Who Spend A Lot is a great way to induce more repeat sales and
customer loyalty.
Recent Activity
Nothing irritates me more when a Company that I did Business
with ages ago
emails me to Solicit A Sale with Virtually No Contact beforehand. Being able to
place Customers and Prospects into buckets of recent activity will help you Target
Recent Buyers with Special Offers.
Everyone: Email Opt-In Status
We all know that Double Opt In renders better satisfaction, Email
Delivery and is just better. Providing specific value pending on if someone
is Single-Opt-In or confirmed will greatly assist in satisfaction.
Geographics & Demographics
The usual suspects of Segmentation
"the 'who' and 'where' we live. This Information can be used for tailored offers,
events and buzz in a specific state or profession.?
Survey Data
Consider what matters to you and build a survey that assists you to profile
your Customers and Prospects. Surveys can be assembled in minutes using free online
software. Learn more about how to segment
prospects using
Email Marketing 2.0.
To Your Continued Success
Rumruner41
Marketing Consultant
http://followupmarketingsystems.com/blog/followupmarketingsystems-com10ways/
Support
followuomarketingsystems@yahoo.com
Blog:
http://followupmarketingsystems.com/blog
[Special Note: I am an affiliate for the product, service or company of this website or blog. If you click on any hyperlink on this website or blog and purchase a product or service, I will receive a commission. Any monetary claims on this website or blog really depends on the amount of effort and work you put into following directions. Remember there are no easy button to becoming wealthy or rich.]
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Courting Your
Customers:
Secrets to Perfecting the Customer Lifecycle
Marketing is a lot like dating... you have to attract leads, differentiate yourself from the competition, and build meaningful relationships. And if things don't go well, you have the heartache of rejection...or the pain of lost revenue.
By unlike dating, there are Proven Marketing Strategies that will help you build quality relationships that last a lifetime. To learn these secrets, join us for a brief webinar:
Courting your Customers:
The Secrets to Perfecting the Customer Lifecycle
Available
Immediately
During the webinar, you'll learn how to:
- Capture more leads (make a great first impression)
- Convert leads into customers (tie the knot)
- Improve your customer retention (keep the spark alive)
- And live happily ever after
All attendees will receive a free copy of our new report ?5 Relationship Blunders to Avoid in Your Marketing.?
Register now! http://followupmarketingsystems.com/blog/followupmarketingsystems-com-2/
To Your Continued Success
Rumruner41
Marketing Consultant
877-258-4105
http://followupmarketingsystems.com/blog/followupmarketingsystems-com-2/
Support
followuomarketingsystems@yahoo.com
Blog:
http://followupmarketingsystems.com/blog
[Special Note: I am an affiliate for the product, service or company of this website or blog. If you click on any hyperlink on this website or blog and purchase a product or service, I will receive a commission. Any monetary claims on this website or blog really depends on the amount of effort and work you put into following directions. Remember there are no easy button to becoming wealthy or rich.]
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Download this Free Report and Discover 3 simple ways to close more sales, get repeat business, and grow your business FAST!
Dear Small Business Owner,
Email Marketing works! It's fast, affordable, and according to the DMA Readers, Email Marketing generates an ROI of $42 for every dollar spent. So of course you're using Email Marketing in your Business!
But do you realize you could be missing out on thousands (even millions) of dollars in lost revenue?
It's true! The majority of Small Business Owners have never even Learned the Email Marketing Basics.
They don't know:
? Why prospects and customers stop responding to emails
? What really causes SPAM complaints
? How to build profitable relationships with their contacts
? When to skip the email and go for some other marketing technique
? The power of Email Marketing 2.0
And without understanding the possibilities of Email Marketing, you'll always be losing out on your hard-earned Money.
Or Readers, you can download Infusionsoft's free report: Email Marketing 2.0: Three Techniques That Will Actually Make a Difference in Your Email Marketing.
In the report, you'll discover 3 simple ways to instantly improve your Email Marketing and grow your Business faster than ever. The report is FREE but it may mean the difference between so-so sales numbers and skyrocketing your income.
To Your Continued Success
Rumruner41
Marketing Consultant
877-258-4105
http://followupmarketingsystems.com/blog/8/followupmarketingsystems-com/
Support
followuomarketingsystems@yahoo.com
Blog:
http://followupmarketingsystems.com/blog
[Special Note: I am an affiliate for the product, service or company of this website or blog. If you click on any hyperlink on this website or blog and purchase a product or service, I will receive a commission. Any monetary claims on this website or blog really depends on the amount of effort and work you put into following directions. Remember there are no easy button to becoming wealthy or rich.]