How to present your business to potential prospects

You present your business to hundreds of people and most of the time you get no results.

We definitely have to have thick skin these days when marketing online and offline.

There could be many reasons to why we don't get results.
Here is the one main reason why people choose not to take a look to what we have to offer:
We present it the wrong way.

Here is a great tip I got that made a huge difference for me :
Always keep in mind that nobody that ever bought a hammer actually wanted a hammer. They wanted a hole.
We have to understand what people really want when they join a business. They don't want a business.
What they want is time freedom, financial freedom, more time with their family, to be healthier etc...
So those are the things we have to present to them, not how great the company is or how many products have been sold in the past 10 years or how great the CEO is.

When you come across promoting the company or the product people are not interested. You cause the salesman alarm to go off in the first 30 seconds (Tom Big Al Schreiter would say).
Anything you say after the alarm goes off  does not matter.

What you want to do is find out what that person's goal is, what they are looking to accomplish, what their need is.
Once you know their WHY, then you present your business or service as a tool to achieve that WHY.
Present it as a vehicle that will take them where they want to be.

Or maybe you try to sell a product that will change their health for the better.
Start with the benefit not with the ingredients of the product and not by telling them how much research was done on it.

I've learned from Mike Dillard to say ''so what''  after I've made a statement. If the answer to that does not make sense to you, then don't use that statement.

People don't care about the name of the doctor involved in the research study, or about how many years were spent in developing your ''the next Microsoft'' service. All people care about is ''what's in it for me''

So don't ever try selling a hammer, try selling the hole instead.

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