Is your business riding the trend or fad wave?

Wow, lots of businesses out there. How do you know which one is the right one? One way is to know the difference between a trend and a fad. A trend reflects consumer values and needs and displays a long-term, gradual, and consistent growth. A fad explodes in popularity and fizzles out just as quickly because there is no lasting need or value to consumers. Does your product reflect the priorities and concerns of consumers? If it does, you are on the right wave. A few hot trends today include anything eco-friendly, anything organic or natural, personal development, giving to charity rather than buying gifts, wellness, and social networks. Check out Oprah's website for trends. Anything Oprah is talks about is for good reason.