Viral video article marketing is an article with an embedded video that is marketed in such a way that it spreads like the cold virus.

* Article marketing has been a staple in many business owners marketing arsenals for years.

* Videos have been gaining in popularity over the last couple of years partly because of the change in demographics. The increased adoption of broadband by the consuming public has played a bigger role in the rapid acceptance of video.

* Viral marketing is placing your message in blogs, article directories and on websites that are interactive. This means the readers of your message has the tools in front of them to do one or more of the following:

    * Rate your article.
    * Email it to a friend.
    * Bookmark it on a social bookmark site.
    * Print your article.
    * Subscribe to an RSS Feed.

Video article marketing is more powerful than traditional article marketing because the majority of your prospective buying audience grew up with multimedia and inherently trusts it more than text alone.

The problem with video marketing alone is that the search engines and consumers haven’t quite figured out how to categorize videos so they can be easily indexed and searched.

You help both the consumer and search engines figure out the focus of your video by the article you have associated with it and this combination gives you a boost over your competitor that is using video only.

Every time you place a video marketing article in an article directory that accepts them you are giving other webmasters the ability to spread your message for you.

Viral video article marketing is creating a very powerful multimedia presence that is search engine friendly, consumer friendly and webmaster friendly so they choose to help spread your message by displaying content you created.