What is the importance of SEO? If you want to promote and advertise
your business through the web then SEO (search engine optimisation)
plays a vital role in placing your website or webpage on the first page
of the search engines on searching of specific keywords. These days SEO
(Search Engine Optimisation) has become a preferred medium to get your
website recognised by online viewers.
While doing SEO work
for your website various factors come into consideration. Link building
is a key factor in search engine optimization. Building quality link
with various relevant websites is the prime motto of every webmaster.
In link building there are various ways one can do link building such
as one way links, reciprocal links, Link bait, 3 way linking, press
release, article submission and directory submission. In earlier times
there were only reciprocal links but now major search engines like
GOOGLE gives importance to one way links.
If the website you want to build link with is relevant, the link
building of website will be suitable, permanent and authentic. If you
wish to increase your back links then directory submission and article
submission will be helpful for you. Submission of articles with high PR
websites and the article with rich keywords help your website come
first on the search engines. There are many companies competently do
SEO and link building work. If you don’t have experience in SEO and
link building this article will help you get detailed information on
SEO and link building.
Why SEO and link building
Google, Yahoo and MSN are the major search engines helping display
websites for your area of interest (read ‘keywords’). When someone
searches something on these search engines they bring the relevant
websites by using searching technologies. Here keywords and key phrases
play a significant role as online visitors get links of websites only
after typing common words and search engines enable them the websites
in which those keywords density are high.
There are two types of listings when an online visitor searches on a
particular keyword. Some websites pay search engines to be displayed on
certain keywords (Called ‘Sponsored List’). Other websites come
automatically without paying and is called organic listing.
If you have recently submitted your website to Google and want to bring
your website on the first page when someone searches products and
services that you offer, is not possible. Page rank is necessary for
all organic listings that mark as 1 to 10. The more number of relevant
linking you will build with your website the more possibility of your
website will be appearing on the search engine.
Article submission is another tool to get more traffic and increase
page rank. The more articles you write for your website and submit in
different websites and directories the more links will be counted for
page rank and getting preference by search engines.
Link building, article submissions are as important as website adjustment in the background.