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Unicredit Bulbank - Customer Journey Analysis, Interior Design, Brand Positioning Services, Brand St

Posted by Aarchi Sharma
8
Sep 28, 2017
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UniCredit contacted I-AM to design ‘the branch of the future’ for Central and Eastern Europe. The outcome combines a large number of innovative solutions, aimed at transforming a visit to the branch into a pleasant journey for customers where hi-tech furniture and fashionable technologies achieve a positive customer impact. I-AM also introduced the new role of customer manager, a role filled by everyone in the branch, the branch manager included, and serves the goal of making every client who enters the branch feel important, special and attended. I-AM conducted a customer experience analysis to compare the performance of the old design of the branch with the new one. A survey was used to measure customer experience and identify different phases of the customer journey. The survey results were statistically analysed, and the effectiveness of I-AM’s improvement strategies was documented. The design is now being rolled out in a number of formats across the Group. The test branch has proved a considerable commercial success with footfall and sales up and costs down. Visit Here- http://www.apsense.com/article/au-bank-visual-language-environmental-graphics-design-architecture-and-design-company-india.html http://www.apsense.com/article/post-office-brand-strategy-identity-interior-design-brand-consulting-services-in-india-1508.html http://www.apsense.com/article/new-india-bank-branding-digital-ux-interiors-architecture-and-design-company-india.html http://www.apsense.com/article/post-office-brand-strategy-identity-interior-design-brand-consulting-services-in-india.html http://www.apsense.com/article/giorgio-armani-branding-strategy-retail-interior-designing-logo-and-graphic-designing-india.html http://www.apsense.com/article/lutwyche-event-management-brand-communications-curation.html http://www.apsense.com/article/garanti-intranet-portal-user-experience-and-service-design.html http://www.apsense.com/article/kyoorius-design-awards-2016.html http://www.apsense.com/article/avea-brand-application-interior-designing-store-zoning-graphic-design-company-india.html http://www.apsense.com/article/iam-banking-and-finance-telecom-restaurants-retail-stores-fashion-real-estate.html http://www.apsense.com/article/brand-strategy-consulting-in-india-experts-in-brand-design-branding-atm-kiosk-design.html http://www.apsense.com/article/brand-application-graphic-designing-in-india.html http://www.apsense.com/article/marketing-consulting-services-in-india.html http://www.apsense.com/article/real-estate-brand-creation-refresh-interiors-architecture-brand-strategy-consulting-in-india.html http://www.apsense.com/article/hansgrohe-brand-application-interior-website-design.html http://www.apsense.com/article/branding-and-retail-trends-for-2016.html https://www.apsense.com/article/branch-transformation-graphic-design-brand-consultancy.html http://www.apsense.com/subject/280705.html http://www.apsense.com/subject/280706.html http://www.apsense.com/subject/280710.html http://www.apsense.com/subject/280712.html http://www.apsense.com/subject/280713.html http://www.apsense.com/subject/280715.html http://www.apsense.com/subject/280714.html http://www.apsense.com/subject/280716.html http://www.apsense.com/subject/280718.html http://www.apsense.com/subject/280720.html http://www.apsense.com/subject/280722.html http://www.apsense.com/subject/280725.html http://www.apsense.com/subject/280729.html http://www.apsense.com/subject/280730.html http://www.apsense.com/subject/280731.html http://www.apsense.com/subject/278938.html http://www.apsense.com/subject/278941.html http://www.apsense.com/subject/278946.html http://www.apsense.com/subject/278948.html http://www.apsense.com/subject/278940.html http://www.apsense.com/subject/278945.html http://www.apsense.com/subject/278949.html http://www.apsense.com/subject/278936.html http://www.apsense.com/subject/278951.html http://www.apsense.com/subject/278955.html http://www.apsense.com/subject/278952.html http://www.apsense.com/subject/278957.html http://www.apsense.com/subject/278954.html http://www.apsense.com/subject/278958.html http://www.apsense.com/subject/278960.html http://www.apsense.com/subject/278966.html http://www.apsense.com/subject/276617.html http://www.apsense.com/subject/276618.html http://www.apsense.com/subject/276619.html http://www.apsense.com/subject/276621.html http://www.apsense.com/subject/276623.html http://www.apsense.com/subject/276623.html http://www.apsense.com/subject/276626.html http://www.apsense.com/subject/276629.html http://www.apsense.com/subject/276631.html http://www.apsense.com/subject/276633.html http://www.apsense.com/subject/276634.html http://www.apsense.com/subject/276636.html http://www.apsense.com/subject/274905.html http://www.apsense.com/subject/274904.html http://www.apsense.com/subject/274906.html http://www.apsense.com/subject/274908.html http://www.apsense.com/subject/274910.html http://www.apsense.com/subject/274912.html
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