And the Buzz Goes On

How to Use Viral Marketing Before we get into the meat and potatoes of how you can use viral marketing to help get a buzz going about your small business, let's start with a definition of exactly what "viral marketing" means. According to the Wikipedia, "Viral marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, images, or even text messages." [Read Full Article] Marvin Williams "Online Affiliate Resources"