Seven Dials - Pop-up Sourcing, Management, Collateral Design, Retail Mix and Brand identity design i

I-AM Beyond have been working with Shaftesbury to create compelling retail destinations and brand awareness campaigns for some time. Shaftesbury commissioned I-AM Beyond to review Seven Dials in Covent Garden and establish it as a destination retail area. I-AM Beyond conducted a branding exercise to define the essence of Seven Dials culminating in a re-brand and re-alignment of the area. With a new brand vision for the ‘discerning modern shopper’, our team has worked with Shaftesbury to roll out the new brand proposition. This process has incorporated new collateral, a new website, pop-up store strategy, retail mix strategy and ongoing brand awareness campaigns that are fully in-line with Seven Dials’ target audience and the retails brands that want to attract them. After the successful re-launch of the area and trade-focused events such as the Pop-Up Raffle incentive, I-AM Beyond are continuing to work with Shaftesbury to communicate their brand essence. Address-: P-2 Raghuvanshi Estate 11/12 S B Marg, Lower Parel Mumbai 400013 Please get in touch: Brian Pinto Country Head +91 9930519476 brian@i-ammumbai.com Website-: http://in.i-amonline.com http://in.i-amonline.com/services/service-design/ http://in.i-amonline.com/services/branding/ http://in.i-amonline.com/services/interiors-architecture/ http://in.i-amonline.com/services/digital-ux/ http://in.i-amonline.com/services/brand-communications/ http://in.i-amonline.com/services/construction-services/ http://in.i-amonline.com/sectors/banking-finance/ http://in.i-amonline.com/sectors/restaurant-bar-design/ http://in.i-amonline.com/sectors/fashion-branding-and-retail-design/ http://in.i-amonline.com/sectors/estate-agency-design/ http://in.i-amonline.com/sectors/telecom-tech/ http://in.i-amonline.com/sectors/home-improvement-design/ http://in.i-amonline.com/press/ http://in.i-amonline.com/profile/ http://in.i-amonline.com/testimonials/ http://in.i-amonline.com/team/directors/ http://in.i-amonline.com/mumbai/ http://in.i-amonline.com/story/ http://in.i-amonline.com/awards/ http://in.i-amonline.com/newsletter/ http://in.i-amonline.com/contact/ http://in.i-amonline.com/careers/