http://r6k.net/developing-the-right-brand-for-your-business/

Setting up your own small business is a great opportunity for your future and when you have a good business idea that you have been able to turn into a real business it is important to plan well. Make sure that you plan every part of the business and how it will be operated but don’t get bogged down in intimate details. Branding is an area that could well cause pain and unless you have a very clear idea about how you want your new business to be known by in the world, it would be a very good idea to seek out some professional help.