guerrillamarketer.com/guerrilla-strategy-versus-tactics/

Guerrilla strategy versus tactics You need to know the difference between the Guerrilla strategy and tactics in order to understand how to write a Guerrilla marketing plan. Guerrilla Strategy can be expressed in Guerrilla Effectiveness (To do the right things) (as writing a Guerrilla marketing plan). Guerrilla Tactics can be expressed in Guerrilla efficiency (To do things right) (like the implementation of the Guerrilla marketing plan)... Read more at: http://www.guerrillamarketer.com/guerrilla-strategy-versus-tactics/