There two crucial areas of SEO

As we said, keywords are crucial factor in SEO. They are attached to the site content. The content is literally the stuff that are on your website - text, pictures, domain name etc. In SEO it is about how many keywords you have chosen to target your site and how many of them are on your site. It doesn't mean that you have to put all keywords in text on your site. How you are going to do it makes the difference! They key to success here is to make it smart. What does it mean? When you place keywords in you site title do not use all keywords! Make it simple - 2 to 4 keywords are enough. Of course it is important what kind of text is targeted by the keyword you are using. But keep in mind that for instance headlines or page titles are stronger then rest of the site text. Apart from that try to avoid words like "and, or, of" etc. Using keyword in your domain name can be a big factor. It is important to include keywords in domain URL. Try also to use keywords in subdomain names, for example: yourname.com/surename. This can be necessary if the domain name with the keyword that is relevant to you is already taken by somebody else. You can also name the picture which is placed on site by using proper keyword as well.