What Keywords Must i Use In A PPC or even SEO Strategy?

In case you could rank for just ONE keyword / term, what would it be? Certain "Lawyer"can have you a lot associated with luke-wark visitors, but hardly any of that would certainly convert. That could easily become kids keying in "what is a lawyer" or people wondering "who played the particular attorney upon CSI: Arkansas last week? " Many of them simply would never convert. If 1000 people hit your website form after searching "lawyer", probably fewer than 1% would ever fill out that will form or even pick up the device and call you. Nevertheless, that could be ten inquisitive telephone calls, though handful of them would likely convert straight into actual customers, because they are tepid. Luke warm prospects suck.