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How to sponsor business partners

Posted by lisawillard
3
Oct 30, 2007
181 Views
How To Sponsor Business Partners       As a Network Marketing veteran, I struggled with the issue of how to sponsor partners into my business for years. Have you ever asked that question?       I watched "seasoned professionals", with no more charm, talent or ability, effortlessly sponsor two, three more a DAY! How did they do it?       I finally found the answer, and I want to share it with you.       It really comes down to one simple word - Value.       Value is the worth or importance of a thing. Or, better defined, it is "that quality of a thing that makes it more or less desirable."       What value are you offering your potential business partners?       Think about that for a minute. When you sit down with someone, speak with him or her on the phone or send him or her an email, what is the context of what you say? Or, what you don't say? Or how you say it?       We all know that the bottom line is "What's in it for me and can I do this?" Those are the questions you have to answer before you will sponsor a business partner. So, how are you answering those questions?       That's the value that you are offering.       Do you ever say things like "It's easy, anyone can do it?" "Just sign up, and I'll do the work for you." "You will be earning ten gazillion dollars in the next 6 months." "Everybody's getting in, including the big hitters from every company."       Or, do you say something like this -       "Joe, as my business partner, here is what you can expect from me. I will provide you with a track to run on. In other words, I will teach you everything I know about this business and how to work it effectively, and I will be right there with you every step of the way. You can count on me. I will make all of the tools I use available to you. This is a simple business, but it may not always seem easy. Together, with a commitment, I know we can move mountains. And, we have the potential to earn a very lucrative income. You have my commitment. Do I have yours?"       Which business partner would you put more faith in? Which person would you rather work with? Which one gives you more value?       Once I began to offer my potential partners a true sense of value and commitment, the road became less rough.       It isn't because I am more charming, talented or have more ability than any of my peers. It simply has to do with value.       What are you offering your potential business partners? Do you offer value? Are you making it beneficial for them to invest their money, and more importantly, their time with you?       Could YOU sponsor you? Why, or why not?       What is your value as a business partner?       If you will get very clear on that answer, you will join the ranks of the true leaders in Relationship Marketing, which is what it is all about.     BELIEVE Success   Lisa Willard   http://www.OnlineCandleTeam.com
Comments (5)
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Steve Phipps
2

Here is where I have a difference of opinion in the example email you propose to send to a potential business partner.

You example is full of the word "I" and it has nothing to do with you at all.

I do agree that value is a very important factor but the most important factor is to find out what that potential partner is trying to achieve and make sure what you are offering is a match.

There is absolutely no selling involved in this process. ANYONE trying to "sell" someone on an opportu

Nov 2, 2007
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Collette Johnson
12

Collette's Naturals

Hi Lisa
NIcely done article. I have run across alot of marketers that use those very same words, anyone can do it etc. Those are the ones I run from! LOL
The fact is, any business where you are looking to "sponsor" lord I hate that word, lol, you have to make sure that the person you talking to IS A FIT for your business. I simply refuse to sign anyone up into any of my businesses without first "interviewing" them. I find out what they like to do, what they re most interested in doing, if they

Nov 1, 2007
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Shrihari Sawant
7

Consultant

Nicely quoted about how to sponsor new member in ones business. Thanks for the information.

Oct 31, 2007
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Jean DAndrea
7

Retired

Very well put, Lisa.
Value is something lacking in many of the offers out there, as
is help for those who sign up.

Jean

Oct 30, 2007
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Lee Poulson
6

Health Coach

I wish i could top this more than once!

Oct 30, 2007
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