Rising Above the Energy Supply Industry

When Red Energy Australia entered the market in 2004, competition in the energy industry was already fierce. There was a sizable number of power companies and large enough to intimidate a newcomer. The goal of this company was to represent an ideal that was thought to be absurd but they pushed for it anyway. They wanted to portray a company that is revolutionary and is committed to providing something that is better than most conventional energy services. It was to be expected that they will be met with resistance or sarcasm, but they were serious about being an extraordinary company.