How To Make Sure That The Content You Publish Directly Contributes To Your Business’ Growth

Today, the web is flooded with content. Recognizing and expanding sustainable competitive advantage could easily be considered one of the most challenging activities for a new business venture. The process can often be extremely challenging for the regular small business owner, as the journey can often be both time-consuming as well as difficult. Developing competitive advantage can be especially demanding for new emerging businesses operating in industries where several other businesses already compete. While every industry has its own eccentricity and best practices, it doesn’t take a genius to understand that publishing a handful of blog posts simply isn’t going to be enough for generating genuine growth. So then, how do businesses really grow through content marketing? It all comes down to linking content with the growth levers in your business and creating a friction-free, intuitive next step for readers to extract something meaningful out of your marketing funnel.