Discovering New Horizons: Identifying Market Gaps in Travel Tech

Ever wondered how travel tech companies identify those hidden market opportunities? Recently, one of our clients—a leading travel tech firm—turned to us for help in uncovering the gaps in the market for a specific travel product. With a goal to innovate and stay ahead of the competition, we conducted a thorough analysis to understand what modern travelers really need What did we find? Insightful data, distinct traveler segments, and a roadmap toward a compelling product that resonates with travelers. Curious about our approach and the impactful results? We outlined everything from market segmentation and consumer behavior analysis to innovative brainstorming workshops! Want to learn more about how data-driven insights can shape the future of travel tech? Check out our latest post for the full story and see how innovative thinking can lead you to new horizons!