Content Marketing Or Search Engine Optimization?

I can only make sense of this if the SEO effort in contention here is of the black hat variety. In other words, if SEO wins your dollars, it would go into hiring a shop to go on a voracious back-link-building mission. This was indeed a booming, yet questionable, business for years. Today, it’s unethical and ineffective — dangerous even. Search engines penalise the practitioners they find guilty of these crimes.