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If it’s a product you are selling are you representing that product to solve a specific problem or meet a specific need? If you are selling a service are you getting in touch with the pain of your potential client to draw their interest into what you are offering? There are steps that you can take to effectively do that and in response witness the successful sales process over and over in the virtual world that is why an Internet marketing strategy is a necessity, not an option. The five levels of the sales process build on one another in many ways. A digital marketing strategy that is done correctly will clearly define all five levels of the process and how they are represented through your site.