Purpose Of Backlinks | What Makes Backlinks And Google Rankings Correlate

A backlink may not be something that most of us are aware of, but it adds up immensely to the betterment of a website, resulting in better search results and more optimized Google searches. Also, backlinks still remain one of the most valuable off-page SEO aspects and ranking signals in search algorithms of Google. And hence, you must care and know about how you can leverage this factor to generate leads.