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A lot of terms get thrown around in today's Digital World, and it's not always easy to understand the differences between them. In order for you to make an informed decision for your Toronto business needs, we thought it would be helpful to give a brief explanation of some of the most important parts of the Digital Solutions at Futuresign Digital Network in the Toronto area. Basically, Digital Signage is part of the overall Digital Advertising customer experience. To improve a consumer experience with your business it is imperative to use as many tools in your digital tool box as you can and bring your message to your audience both clearly and repetitively with a well planned advertising campaign.