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The Negotiation Between the NFL and NBC

Posted by Cator Jeroey
2
Nov 6, 2015
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After being shut out of NFL broadcasting for nine years, NBC successfully negotiated a six-year deal with the NFL for what was then a huge amount of money and mutual benefits that will last for years. This was all because of a we-centered collaborative Both-Win negotiation that opened the door to new opportunities and entrepreneurial innovation.
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