What does PLR mean?

PLR means Private Label Rights. When you buy/get a PLR product, it means that you have the rights to sell this item that you bought from someone else. You can change and customize the product however you’d like (if you want to, but it should be ready to sell as is). You can put your own name on it, change the graphics, add or delete content, etc. Basically, it’s your product now! The main point of PLR is that you can now sell that free PLR download yourself!