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Established companies that reply on being found online will need to be aware of the impending modification coming from Google on April 21st whereby they will rank worse in search results if their website is not mobile friendly. It is quick and simple to double check using Google Webmaster Tools Mobile Friendly Test - https://www.google.com/webmasters/tools/mobile-friendly/. To an extent a company which is set up correctly in Google Maps and other mobile friendly directories will have less to be concerned about because they will alwaysusually be found in local search and the search results will be mobile friendly, but it is nonetheless a risk to their business to ignore this important change. The fact that Google has provided a specific date for the modification is unusual but it does provide certainty.