From the Streets to the Cloud – Shift in Shopping Preferences

Post-pandemic, e-commerce growth witnessed an explosive surge and continues to account for a large share in the total retail sales. The changing shopping preferences coupled with better deals offered by brands will continue to drive more consumers to e-commerce sites. The modern consumer journey is much less linear than those in the pre-digital age. This is a result of the world of content at our fingertips, adding new channels, routes and advertising opportunities to the mix. Active evaluation is now an important step right before the moment of purchase. Here’s a sneak peek into Jasper Colin’s Retail Customer Optics study on what’s shaping the new e-commerce shopper journey.