Utilizing Digital Solutions at the Point of Purchase to Improve Realtime Product Pricing and Engagem

In recent years, social distancing has become the norm with younger generations because of technological advancements and other social factors. It was accelerated due to COVID-19, and yet the need to connect to people and brands is growing. As our daily lives return to a new normal, the stakes are high for retailers to drive consumer engagement and increase touch-points to access important product information quickly. This has become a challenge for the retailers since they were looking to find a way to satisfy the need for knowledge of their customers. Staffing and inventory management issues within retail have also started to cause new issues for updating product pricing and point of sale marketing. To combat the challenges and changing landscape, many retailers are utilizing digital solutions to serve up all the necessary and valuable information for their customers to meet their needs. One of those solutions is reactive digital pricing label displays installed at the point of purchase.