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Can Magento 2 GTM Help with GDPR and Privacy Compliance?

Posted by Chandrasekhar Sah
12
Aug 11, 2025
65 Views

Yes, Magento 2 GTM helps with GDPR and privacy rules. It controls tracking based on user consent. Tags only work when users agree. The module supports cookie consent management and can stop tracking if users opt out. This keeps customer trust and avoids legal issues. With Magento 2 GTM, businesses can use privacy-friendly analytics. They still collect useful data to improve marketing. This way, compliance and insights stay balanced.

 

Check out more details at: https://webkul.com/blog/magento2-google-tag-manager/

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